Penny Kontogeorgou gave a lecture in the course of the 6th eBiz International Summer School organized by the University of the Aegean, Department of Information & Communication Systems Engineering, during 9 – 15 July 2018 in Syros, Greece. Penny shared her valuable insight on how entrepreneurs can start their start-up, focusing on legal issues inherent in the development of a business venture, from company set-up and investment rounds to IP protection and regulatory compliance for its products and services.
The program is designed to introduce attenders to the world of start-ups and multi-channel marketing and provide them with the advanced technical skills needed to identify, engage, and develop relationships with customers in a digital environment.