On 15 March 2021, Penny Kontogeorgou, Partner at ZK Law took part in Ecommerce Conference 2021, organized by Boussias Comunications.
Penny sharedher valuable input and hands-on experience on UX-based legal strategies that fit to personalised marketing campaigns. She talked about the elephant in the room, i.e. the GDPR, and highlighted the opportunities that rise with this new piece of legislation to bring Return On Investment (ROI) for businesses when using the law as a tool and part of a company’s marketing strategy.
More information on this recurring event can be found here.
