On June 11th, 2022, Penny Kontogeorgou, Partner, addressed some of the inherent issues in e-commerce and marketing in this emerging environment in All Things Metaverse Conference by BOUSSIAS.
Is the Metaverse the current place to be for Brands? Is it a land of golden opportunities or a minefield of legal risks? Although the hype is real in the era of meta, it is still today an unexplored field with major legal considerations. In her presentation, Penny explores the differences across e-commerce in the metaverse experience and other digital platforms, emphasizing on:
- the management of an IP Rights portfolio in the metaverse (ownership, selling and licensing of NFTs)
- commercial issues (Direct-2-Avatar sales, franchise agreements and their application in the metaverse)
- Regulatory and staturoy obligations, including the advertising of products, the sale and marketing of financial products
- Jurisdiction – location of a “store” and land ownership in the metaverse
- Data protection challenges
You can watch Penny’s presentation in the link below (in English).
