Digital Marketing & Advertising
Creative campaigns, compliant strategies
Digital marketing has transformed how businesses engage with customers, leveraging data analytics, social media, and AI to deliver personalized and impactful campaigns. Its advancements have made it a critical tool for driving brand growth and customer loyalty in the digital age. However, it faces legal challenges, including ensuring compliance with data protection laws, managing intellectual property issues, adhering to advertising regulations, and addressing consumer protection concerns such as transparency. Navigating these challenges is essential to maintain trust and achieve sustainable marketing success.
HOW CAN ZK LAW HELP CLIENTS
ZK Law offers specialized legal services to ensure that your digital marketing and advertising activities comply with local and international regulations. From ensuring transparency in campaigns to managing data privacy in digital advertising, we help protect your brand and maintain regulatory compliance.
Our Services:
- Advising on compliance with advertising laws and regulations
- Legal consultation on Behavioral and Targeted Advertising
- Implementing compliant consent mechanisms for data collection and usage in digital advertising, such as cookie consent banners and preference centers
- Drafting and reviewing agreements with ad agencies, influencers, and tech vendors
- Structuring contracts for ad tech providers, including ad exchanges, data management platforms, and demand-side platforms
- Advising on distribution agreements with social media platforms and other digital channels, ensuring compliance with their specific ad policies.
- Drafting and reviewing contracts for digital ad content, including usage rights, licensing terms, and brand partnerships
- Copyright and IP Protection for creative works
- Gen AI marketing legal and regulatory compliance including data and IP protection.
Contact us for expert legal advice on your digital marketing strategies.
